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Online since 2004

Get expert impartial advice on any product

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Over 10,000 Products Available

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Price Match Promise

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Case Studies

"Nothing is too much trouble..."
Pelican In Her Piety

"I have been using Alexanders for over 10 years now. I had purchased a bottle fridge from a local supplier who assured me it was a better price than anywhere on-line, I took him at his word. Within 2 days the fridge had broken down and I was offered a repair, not a replacement, I refused this and told them to remove it. Meanwhile I searched for the same model on-line and found it with Alexanders at 30% less!! Needless to say, I purchased it and I still have it now. There started a long-term trading relationship. I have since bought numerous fridges, freezers, microwaves, fryers, ovens, you name it, Alexanders have supplied it. Naturally I check prices and call to see if prices can be bettered and I have never been disappointed.

As to service, nothing is too much trouble and nothing is left unresolved and delivery happens on time as promised.

I continue to recommend Alexanders to colleagues in the industry and again, and they have become customers too.

There is of course a downside, every time I speak to them it means I have to spend money and that hurts. Nonetheless, I am confident that the price and service I will receive is the best there is and if you knew me you would know that I can be tough to deal with."

Steve Fisher - Pelican In Her Piety

"Wouldn’t dream of looking elsewhere..."
The Saffron Ice Cream Company

"I would recommend Alexanders Direct to everyone looking to purchase quality products at very competitive prices. The Saffron Ice Cream Company have purchased constantly from Alexanders Direct for 5 years and wouldn’t dream of looking elsewhere. The staff have always been very knowledgeable and helpful – something rare for today! The refrigeration equipment we have purchased has never let us down once and looks fantastic. We have been purchasing display freezer for the past 6 years and they have never let us down, it’s not often you get price and service in one package!"

Thank you Alexanders.

Dom - The Saffron Ice Cream Company

"The service we receive is excellent..."
Cafe Tuscano in Knutsford

"We have been using your company for the last four years, purchasing kitchen equipment / appliances for Cafe Tuscano in Knutsford. The service we receive is excellent and on-line prices and special offers are competitive. Delivery of items ordered have always been on time and as per description. When we have had to contact you for ordering and advice we have always found your service excellent and to a very high standard, always being able to get through by telephone and speak to an advisor. We look forward to using your services again in the future."

Rebecca Ager - Cafe Tuscano